Design Process
Research › Ideate › Prototype › Validate › Implementation
I apply a broad range of design methodologies tailored to the scope and phase of each project.
My approach spans research, journey mapping, task flows, prototyping, usability testing,
and high-fidelity UI designs, through to developer handoff.
The research phase, I focus on gathering insights and synthesising opportunities to inform prototyping. I review market analysis, conduct user interviews, and run workshops to uncover features and pain points. Using design thinking methods, I facilitate sessions that help teams empathise with users and create ideas. This early collaboration ensures that concepts are grounded in real needs while inspiring innovative solutions.
Method
Market Analysis
Design Thinking Workshops
User Interviews
Personas
User Stories
Customer Journey Maps
Tools
Miro
Confluence, Google Docs
Figma, Sketch
Prototyping & Validation
I follow an iterative, user-centred process that moves from information architecture and flows to wireframing and rapid prototyping. Using lo-fi and hi-fi prototypes, I validate assumptions through user testing in both online and onsite labs. My toolkit includes Figma and Figma Make, which I use to accelerate iteration and deliver intuitive, scalable solutions.
Method
Information Architecture
Wireframing
User & System Flows
Rapid Prototyping
User Testing (Online/Onsite Lab)
Lo-fi & Hi-fi Prototypes
Tools
Figma, Figma Make, Sketch
AI Tools, ChatGPT, Claude and Bolt
Implementation
The implementation phase focuses on delivering final, production ready designs. Depending on project needs, I work within existing frameworks or create new design system components for developers to build from. I refine technical flows, UI designs, and interaction patterns, ensuring clarity through detailed design specifications in tools like Figma. Post-deployment, I track and measure performance, integrating data-driven feedback into future iterations to continuously improve the product.
Delivery
Design Systems
Design Specification
UI Design
Tools
Figma, Sketch
Google Analytics, Datadog, Grafana and Power BI
