Product Designer with over 10 years of experience transforming complex products into intuitive solutions. I leverage technology and first principles thinking to build impactful products in Media, Fintech, Blockchain and Enterprise SaaS.
Led the redesign of Engage, an AI-powered communication tool used by 25M+ employees, raising response rates by 20% and driving new customer acquisition. Led the design of Flow, a low-code orchestration that leverages AI-powered data and real-time workflow automation, now adopted by 300+ enterprise customers.
Senior Product Designer
Led product design of Kauri, a decentralised community technical knowledge platform, which provided tools for web2 developers to learn web3 skills.
Lead Product Designer
Led the design of cloud-based applications for the Global Technology Infrastructure team, simplifying virtual machine management and improving efficiency across the global enterprise.
Lead Product Designer – Consultant
Increased customer cognitive retention by 30% by designing visual infographics for complex bank account products and simplifying banking terminology. Reduced the average in-branch account opening time by 62% (80min to 30 mins) by redesigning the product selector tool, rolled out nationwide across UK branches.
Senior UX Designer – Consultant
Led redesigns of iPlayer Radio homepage, Top 40 Charts, Radio Playlister and UK online RadioPlayer – Radio network (60 stations). Collaborated with other designers & cross-functional teams to deliver new designs for Radio 1 & 1Xtra and Radio 4Extra.
User Experience Designer
