Nelson Pimenta
Lead Product Designer
Product Designer with over 10 years of experience leading design in Media,
Fintech, Enterprise SaaS and Blockchain.
Nexthink
Led the redesign of Engage, an AI-powered communication tool used by 10M+ employees, raising response rates by 20% and driving new customer acquisition. Led the design of Flow, a low-code orchestration that leverages AI-powered data and real-time workflow automation, now adopted by 300+ enterprise customers.
Role
Senior Product Designer
Sept 2017 – Apr 2020
ConsenSys
Led product design of Kauri, a decentralised community technical knowledge platform, which provided tools for web2 developers to learn web3 skills.
Role
Lead Product Designer
Mar 2017 – Sept 2017
JPMorgan Chase & Co
Led the design of cloud-based applications for the Global Technology Infrastructure team, simplifying virtual machine management and improving efficiency across the global enterprise.
Role
Lead Product Designer – Consultant
Aug 2016 – Mar 2017
Lloyds Banking Group
Increased customer cognitive retention by 30% by designing visual infographics for complex bank account products and simplifying banking terminology. Reduced the average in-branch account opening time by 62% (80min to 30 mins) by redesigning the product selector tool, rolled out nationwide across UK branches.
Role
Senior UX Designer – Consultant
Nov 2015 – Aug 2016
American Express
Led the redesigned of Membership Rewards experience, increasing customer point spending activity by 5%+ across global markets. Unified fragmented Amex card offers into a single mobile-first journey, improving engagement.
Role
Lead UX Designer
Jun 2014 – Nov 2015
HSBC Bank
Managed a team of 9 Product Designers based in London, Leeds and Krakow. Delivered global product initiatives, including Personal Loans and Mortgages, and shaped HSBC’s 2015 Concept Vision.
Role
Product Design Manager
Mar 2013 – May 2014
Barclays Retail Bank
Redesigned the Current Accounts, reducing bounce rates by 70% and increasing traffic by 30% across mobile and desktop. Increased FX payments by 14% by incorporating searchable SWIFT BIC and IBANs to international payments.
Role
User Experience Designer
Oct 2010 – Mar 2013
BBC iPlayer – Radio & Music
Led redesigns of iPlayer Radio homepage, Top 40 Charts, Radio Playlister and UK online RadioPlayer – Radio network (60 stations). Collaborated with other designers & cross-functional teams to deliver new designs for Radio 1 & 1Xtra and Radio 4Extra.
Role
User Experience Designer







































